Sunday, 15 July 2012

2012 Summer Olympic Fashion

An estimated 4 billion viewers watching the Olympics from July 27th to August 12 is reason enough for designers to want to put their name on the clothing worn by competitors for the world to see. Created by the Hudson’s Bay Company’s team of designers, the inspiration for the Canadian Olympic 2012 collection represents the great outdoors and summer in Canada.

Canadian backstroke, medley and freestyle swimmer Julia Wilkinson is shown below wearing one of The Bay's Collection.

The Bay’s 2012 Olympic Collection
Photo taken from Toronto Life . Click here for the source.

The apparel for Team U.S.A. has once again been designed by Ralph Lauren.

2012 U.S. Olympic Polo Ralph Lauren Collection
Photo taken from Sneaker Watch. Click here for the source.

Three time American Olympic gold medal tennis star Venus Williams (shown below) has designed a brand of tennis outfits labelled “Ele Ven”, combining her two loves: tennis and fashion.

Photo taken from Wikipedia . Click here for the source.

Shown here is Ele Ven’s line.

EleVen by Venus Williams collection
Photo taken from L.A. Times. Click here for the source.

Venus is hoping her line will fit in with Lululemon and Stella McCartney’s Adidas line. Stella (daughter of Paul McCartney) is a British designer who has had a joint venture with Adidas since 2004. She has designed the uniforms that will be worn by athletes in the British Olympic and Paralympic teams.

Photo taken from the Vancouver Sun. Click here for the source.

Prada designed the Italian national sailing team uniforms for the Olympic and Paralympic games.

Photo taken from Cosmone. Click here for the source.

Working with Puma, Cedella Marley (the late Bob Marley’s daughter) designed the colorful Jamaican uniform.

Photo taken from Mental Floss. Click here for the source.

Team Italy’s uniforms were created by Giorgio Armani.

Photo taken from Mental Floss. Click here for the source.

France called on Adidas to design their uniforms.

Photo taken from Mental Floss. Click here for the source.

Appearing in the closing ceremonies draped in some of Britain’s most famous labels (such as Vivienne Westwood and Alexander McQueen) are some big names in modeling: Naomi Campbell, Kate Moss and Rosie Huntington-Whiteley (shown below).

Photo taken from Vogue. Click here for the source.

Billions will be not only be viewing and enjoying the Olympic sporting events, but also the Olympic fashions. Go, Canada, go!!

With love from,
The Bling Girls

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