An estimated 4 billion viewers watching the Olympics from July 27th to August 12 is reason enough for designers to want to put their name on the clothing worn by competitors for the world to see. Created by the Hudson’s Bay Company’s team of designers, the inspiration for the Canadian Olympic 2012 collection represents the great outdoors and summer in Canada.
Canadian backstroke, medley and freestyle swimmer Julia Wilkinson is shown below wearing one of The Bay's Collection.
The apparel for Team U.S.A. has once again been designed by Ralph Lauren.
Three time American Olympic gold medal tennis star Venus Williams (shown below) has designed a brand of tennis outfits labelled “Ele Ven”, combining her two loves: tennis and fashion.
Shown here is Ele Ven’s line.
Venus is hoping her line will fit in with Lululemon and Stella McCartney’s Adidas line. Stella (daughter of Paul McCartney) is a British designer who has had a joint venture with Adidas since 2004. She has designed the uniforms that will be worn by athletes in the British Olympic and Paralympic teams.
Prada designed the Italian national sailing team uniforms for the Olympic and Paralympic games.
Working with Puma, Cedella Marley (the late Bob Marley’s daughter) designed the colorful Jamaican uniform.
Team Italy’s uniforms were created by Giorgio Armani.
France called on Adidas to design their uniforms.
Appearing in the closing ceremonies draped in some of Britain’s most famous labels (such as Vivienne Westwood and Alexander McQueen) are some big names in modeling: Naomi Campbell, Kate Moss and Rosie Huntington-Whiteley (shown below).
Billions will be not only be viewing and enjoying the Olympic sporting events, but also the Olympic fashions. Go, Canada, go!!
With love from,
The Bling Girls