An estimated 4 billion viewers watching the Olympics from July 27th to August
12 is reason enough for designers to want to put their name on the clothing worn
by competitors for the world to see. Created by the Hudson’s Bay Company’s team
of designers, the inspiration for the Canadian Olympic 2012 collection
represents the great outdoors and summer in Canada.
Canadian backstroke, medley and freestyle swimmer Julia Wilkinson is
shown below wearing one of The Bay's Collection.
The apparel for Team U.S.A. has once again been
designed by Ralph Lauren.
Three time American Olympic gold medal tennis star Venus Williams (shown
below) has designed a brand of tennis outfits labelled “Ele Ven”, combining her
two loves: tennis and fashion.
Shown here is Ele Ven’s line.
Venus is hoping her line will fit in with
Lululemon and Stella McCartney’s Adidas line. Stella (daughter of Paul
McCartney) is a British designer who has had a joint venture with Adidas since
2004. She has designed the uniforms that will be worn by athletes in the British
Olympic and Paralympic teams.
Prada designed the Italian national sailing team
uniforms for the Olympic and Paralympic games.
Working with Puma, Cedella Marley (the late Bob
Marley’s daughter) designed the colorful Jamaican uniform.
Team Italy’s uniforms were created by Giorgio
Armani.
France called on Adidas to design their
uniforms.
Appearing in the closing ceremonies draped in some
of Britain’s most famous labels (such as Vivienne Westwood and Alexander
McQueen) are some big names in modeling: Naomi Campbell, Kate Moss and Rosie
Huntington-Whiteley (shown below).
Billions will be not only be viewing and enjoying
the Olympic sporting events, but also the Olympic fashions. Go, Canada, go!!
With love from,
The Bling Girls
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